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How Much Does an Infographic Cost in 2021?

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Unique visual content like data visualizations and infographics are all the rage right now. But does an infographic cost as much or as little as businesses think in 2021? There are numerous factors to weigh here. We explain the reasoning behind current infographic design prices in 2021, and what solutions businesses can turn to. Do Marketers Know the Value of Infographics? We first need to understand whether marketers know why they should be designing infographics, no matter their cost. To answer this question, we need to learn whether marketers have the design experience to create something on their own. Or, is visual content creation outsourced? A recent data storytelling benchmark report surveyed over 300 marketers, with some startling revelations. 84% of marketers surveyed create data visualizations regularly. Marketers clearly know the value of creating infographics. However, when it came to defining who designed visualizations like infographics, the numbers were evenly split between the following: In-house designers (29%) Freelancers/ graphic designers (25%) Marketing team member (23%) Marketers themselves (22%) But how are marketing teams managing their budgets with the demand for more infographic content? Especially as most marketers have less than $5000 to spend on data visualizations. Is this amount enough to balance infographic design costs with demand for more unique visuals? There are a few key factors that impact infographic price. Below are the steps required in designing an infographic from scratch: Designing visual elements Creating charts and graphs Inputting text and labels Implementing business branding elements Delivering assets within deadlines Publishing the infographic Promoting the infographic All these steps play a part in driving up the cost of a professional infographic design. So, who can marketers turn to for designing infographics? Here are four options: Agencies Freelance designers In-house designers Infographic makers We break down each option below. Infographic makers One of the most cost-effective ways to save on infographic price without sacrificing quality is by using an online infographic maker. These solutions often cost only $50, while offering thousands of free templates. Not only are the templates highly customizable, but they include unique visual elements like icons. This people infographic , for example, includes diverse icons that reflect the subject matter and make the message more impactful. A few infographic makers also offer auto-branding options for B2B organizations. This vastly reduces infographic design costs, especially when compared to freelance designers. Another positive of using infographic template sites is the ability to collaborate with one’s team. When multiple people can edit designs, it becomes easier to create and promote visuals. Freelance designers If agency prices are too prohibitive, marketing teams can always turn to freelance designers. The problem with this option is the infographic price equates to quality. Freelancers can create an infographic for as little as $25, but the final product will be of poor quality. While the business will have saved on infographic cost, they would have done so at the expense of their reputation. Established freelancers with a bigger design portfolio will quote a higher […]

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