The importance of digital marketing is growing with every passing day. Turn back the clock 20 years you would find the only handful of businesses having their websites, 10 years back the SMEs joined the club and today your next door brick and mortar store have its own website. As you read there are more than one billion websites and still counting. Naturally having just a website won’t offer you the traction you need. To rank high on the search engines you need to run an SEO campaign. If you are planning for the one you have three options at hand – hire an digital media agency like inin.io , have your in-house team or get a freelancer to assist you with the project. Here we take a look at which is the best option for you. Getting Your Work Through Freelancers Let’s start with the cheapest option you have at hand – a freelancer. You will find hundreds of them at LinkedIn, Facebook and Craigslist. So who are these freelancers? They are often former agency executives or students who want to generate a passive income stream with skills they have picked up along the way. While they may promise you services at jaw-dropping prices you need to be a little apprehensive about hiring one. The reason we say so is that for every skilled SEO freelancer there are hundreds of ‘self-rated’ experts. If you get your choice wrong your SEO campaign will go haywire. Secondly, freelancers are often ‘jack of all trades’ and they have basic knowledge in keyword research, content and analytics and you can’t expect the highest level of expertise in different skills that help you achieve desirable results. Third and perhaps the most important is with continuity – a freelancer may take up a full-time job and leave your campaign in a lurch. Making Own Startup As Digital Marketer For starters, one of the most important aspects of digital marketing is effective use of social media. Active and smart use of social media networks such as Facebook, Twitter, LinkedIn, Pinterest and Google+ is a great way to build up your consumer base and interact with them on a daily basis. Marketing through emails in the world is an efficient way to get to your targeted audience and make good conversions. You can even get them aware of your updates and also do branding with those techniques. Important Facts About Digital Marketing Another significant part of digital and social media advertising is website architecture. In any case, most organizations don’t give it the significance it facts. Consider it like this: while your advertising may snatch eyeballs and force individuals to make a move, your web architecture is the thing that normally chooses whether they will make the buy or not. Numerous examinations have presumed that around seventy percent individuals choose the validity of a business based the structure of its site. It likewise affects transformation as changing your site design for a crusade can work well […]