If you ever Google “growth hacking strategies”, all you’ll find are the strategies that can skyrocket sales for a business or an organization. However, few articles talk about how to grow a freelance business with growth hacking. Freelancers or solopreneurs are people managing an entire business and juggling multiple roles solely. From finding new clients to sending deliverables on time, it’s all their responsibility. And in the process, they often forget a very important thing that is MARKETING their business. At the mercy of the virus which has led to a global pandemic, the number of freelancers is increasing significantly. According to Upwork’s CEO, they are witnessing a surge of 80-100% in new freelancer registrations. Now to grow or thrive in such a competitive time, freelancers need to market their services more than ever. And that’s why there’s a need of using unconventional marketing strategies aka growth hacking strategies. In this article, we’ll discuss how to growth hack a freelance business in detail but before that let’s understand the growth hacking funnel. So this is the basic growth hacking funnel that you can use to create your own strategy. The funnel consists of 5 stages: Acquisition Activation Retention Revenue Referral Acquisition/Attraction: How Do Customers Find You? First thing first, define who your target audience is that is the people who might be needing your services. Now based on that, explore what strategies can you use to reach out to your potential clients? Some of the strategies that you can use are: 1. Freelancing Marketplaces There are plenty of freelancing marketplaces out there like Upwork, Freelancer, Fiverr, and more. And having a profile in such marketplaces is one of the best ways to catch the eyeballs of your potential clients. However, this might not help you immediately because such platforms promote the profiles of users who already have earned a great reputation. 2. Social Media Marketing There’s no point in denying the fact that social media holds immense powers in terms of connecting people. All you need to do is work upon your presence on social media platforms and represent yourself as a business. Now if you want to leverage social media to get yourself in front of your target audience, you need to first understand which platform would suit your profession. For example, if you’re a freelance photographer, Instagram, and Pinterest would be the best options for you and if you’re a writer, LinkedIn and Facebook should be your choice. 3. Blogging Having a website is a common thing nowadays but blogging consistently is still something that just a few people do. No matter what business you’re doing, your potential clients are searching for experts on Google and you need to reach them before your competitors do. And that’s why you need a website where you post regularly. However, make sure you don’t write random stuff but you have a well-defined content strategy for your website. 4. Guest Blogging Guest blogging allows you to represent your expertise in front […]
