A lead is more than just a random prospective customer. It’s one that has a high likelihood to grow your business. You just need to capture their attention, offer value, and demonstrate that your work or service will address their pain points. The way to lead acquisition As a freelance translator, you are not limited to a traditional working environment and most likely you will get to travel from one place to the other. Before we get into the basics of lead acquisition, make sure that everything is alright with your traveling documents and make a flight reservation for visa application . Now you are all ready to shift your attention to these new strategies. Lead acquisition is the cornerstone of an effective B2B marketing strategy, setting up a strong pipeline will guarantee you a stable growth rate. And a great way to set up this pipeline is to use a blend of inbound and outbound strategies. Your inbound strategies can help you build your credibility, driving more qualified leads to you. Outbound strategies, on the other hand, help you connect with leads right away. Let’s now look at new strategies to acquire B2B leads in 2021. 1. Add Podcasts as a Marketing Strategy Loaded with meaningful information and a great sprinkle of entertainment and witty conversations, podcasts are extremely engaging and a valuable medium for the podcaster and listeners, as well. They are a great way to build credibility and thought leadership in the market, attracting more qualified leads to your business. Most freelancers don’t know the massive potential that podcasts hold. That’s even a better motivation to add podcasts into your content marketing strategy, as the competition is low. In addition to that, podcasts are convenient for listeners, mobile-friendly, and incredibly interactive. All you need to grow your audience, make your business more visible, and acquire a more qualified lead is to create episodes that offer value. 2. Social Media Marketing Social media enables you to optimize your lead acquisition process as it lets you use a more targeted approach. LinkedIn, for instance, is one of the most effective social platforms for generating leads. It provides freelancers and brands with a reliable platform for engaging and interacting with prospective customers. An effective way to generate more qualified leads from LinkedIn is by adding personalized images to your B2B messages. With Facebook, Instagram, and Twitter having billions of active users, social media advertising is another effective way to acquire leads. You can target your ads on these sites to the relevant audience by setting up the location, gender, interests, age, and more. Be sure to engage your followers and expand your reach by posting on your social media accounts frequently. And a great way to do that is to invest in the right marketing tool for your social media accounts. SocialPilot, for instance, is a great tool to automate your Twitter account. It comes with a variety of flexible scheduling options that enable you to schedule and post […]
