Denver Coworks has launched a coworking passport, giving users free one-time access to 15 coworking locations in the area. (Submitted) Craig Baute is upping the ante on sharing in the coworking industry. Last week, Denver Coworks — the trade association Baute helped found — launched a coworking passport that gives users free one-time access to 15 coworking spaces around Denver. “Too many coworking spaces focus on selling offices, and they’ve lost sight of the individual, being the remote worker and the freelancer,” Baute said. “And so we wanted a way to invite those individuals that’s at the core of coworking spaces back in.” Businesses on the passport include Thrive in Ballpark and Cherry Creek, Novel Coworking in LoDo, The Grid on South Broadway, and Creative Density — which Baute owns — in Uptown and Cap Hill. All the included spaces are Denver Coworks members, although not all members opted to participate in the passport. Baute said the booklets serve as marketing for the coworking spaces. Craig Baute, right, outside a Creative Density coworking location. “Because we can’t really advertise to the remote worker and freelancer anymore, because it’s so cost-prohibitive, this is a free outlet to encourage that person to discover our coworking spaces,” Baute said. Baute said Denver Coworks spent $2,500 to print 750 passport copies, which can be reserved online at Denvercoworks.org and picked up in person at select locations. Passport users then can walk into a space without a reservation and work for free from that location, Baute said. The hope is that users eventually will commit to paying a monthly membership at one of the spaces they tried out through the passport, which gives users $50 off their first month at their chosen location. “We just wanted many people to stop having excuses to try coworking,” Baute said. “We’re trying to get rid of barriers. We put money into this. It’s not a cheap free product. We wanted something people would be proud to hold, and keep in the purse and their backpack.” Denver Coworks, which Baute helped start in 2012, is an alliance of coworking spaces in town. Members meet monthly and pay $250 in yearly dues to be part of the alliance, which helps pay for projects such as the coworking passport, Baute said. A interior photo of Novel Coworking’s Denver location at 1630 Welton St. Five years ago, Baute tried rolling out a Colorado coworking passport, which he admitted didn’t gain quite the traction he hoped it would. “It was a high price point at $300 a month, and that gave you access to around 15 to 20 different spaces throughout Colorado,” he said. “But then DeskPass came around and had a much better business model, and that was basically solving the exact same problem.” Deskpass, which Baute helped bring to Denver in 2016, lets paying members float around different coworking memberships for a monthly subscription fee. Deskpass and Upsuite are both advertisers in Baute’s newest passport. “We’re going to sell this […]
