A freelancer must feel good about what they do, have freedom, develop their best talents, and have the time to continue growing their skills. So you want to be a freelancer? A report shows that “some decide to do it as their full-time job and others as a supplementary part-time job. Nevertheless, a small segment (about 7%) of the top freelancers earn more than US$1,500”. You may ask: How much do I charge so I do not “scare away potential clients”? How do I compete with other freelancers? Can clients understand that my price is really not that expensive? If I keep my prices low will I earn more projects? Your mindset Many freelancers think that the cheaper their price, the more clients and income they will receive. They also think it’s easier to earn a client by charging lower rather than higher prices. These beliefs are more effective for positioning yourself in and growing within the market , rather than finding valuable clients. A valuable client is one who will become loyal to your services, which means a constant income for you and whose relationship will allow you to grow and feel good. A freelancer must feel good about what they do, have freedom, develop their best talents, and have the time to continue growing their skills, among other things. So why undervalue yourself with prices way less than what you should really charge? 1: Describe who you are and why they should hire you It’s like training to enter the ring and doing more than just lasting each round – it’s training to win. So, don’t give up before the bell rings. Clients are not going to deny you based on the price of your service, they will do so because they feel you’re not the appropriate professional for the project. It’s important when fixing the price for a project that you ‘sell’ what makes you different from the competition. Keep in mind that your benefits specific to them are part of your unique and valuable proposal. Here is a list you can use as an example to explain why they should hire you: • You are a professional. • You are dedicated to achieving perfection and completing client satisfaction. • You have experience. • You can advise them on how to achieve more clarity about the project. • You are responsible and will deliver everything on time, and even before deadlines. • You have great communication. 2: Find your differentiating factor A differentiating factor is “that something” that sets you apart from the competition. And “that something” is what the client you are looking for needs – those who will also pay whatever it take to have you work on their project. 3: Think long term Some freelancers get tired of being rejected and feel like failures, giving their services away at very low prices. The truth is that you are not a failure. It’s actually a victory . Formula for pricing projects: Time + Energy […]
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