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How to Grow Your Personal Brand

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Opinions expressed by Entrepreneur contributors are their own. Growing your brand can yield life-changing opportunities. If you’re interested in creating content based around your passion, it’s something to consider as an investment of time. Depending on your industry, a strong personal brand may even be a requirement for your field. A personal brand could include your areas of expertise, colors or patterns you associate with yourself, catchphrases, or specific teaching methods. Your brand expresses how you do things differently than everyone else, and it defines your style while you do it. While your voice and passions may change over the years, your brand also goes through a natural evolution, especially in fields like marketing , which are dependent on constant innovation. Your brand can attract interactions with other influencers, phenomenal networking opportunities and more. Why is a personal brand important? A personal brand establishes and defines various aspects of your professional personality. It discloses more about you than what someone might find on a resume, revealing your passions, interests and talents. A personal brand is also an excellent way to show off your hobbies and skills. If you’re a freelancer, a personal brand can elevate you in several ways. It can demonstrate your expertise. Your brand, once you put it on any online platform, helps you showcase your best qualities. You could become the go-to person for your particular topic ― including a niche you’ve invented and evolved entirely on your own. It allows you to reveal your mistakes. You’re not perfect ― you’re human. Some of the most valuable personal branding content out there is about how an industry expert tried something new and failed. Not only does it save their audience time, but it also shows them precisely why specific methods don’t always work and what they might have done instead. If you can do that for yourself and your efforts, your clients will trust you to try new things on their behalf and always see them through. Additionally, it generates fabulous networking potential. When others see someone doing something great, innovative or useful, they want to engage and connect. If you know anything about social-media metrics, you’re aware that engagement is one of the most valuable: People who need meaningful connections usually invest the most time and money in that type of business relationship. Networking potential could lead to lots of one-offs and long-term freelance work. All of this can lead to more freelance opportunities, more recommendations and testimonials, and higher rates. Whether you’re full-time or are looking for new employment, having a strong personal brand can help you display your expertise broadly: Everyone knows that most human-resources professionals now Google job candidates. What comes up when someone uses Google to search for your name? If you have a strong personal brand, it’s likely a plethora of content about your professional expertise and hobbies. If you’ve got some strong SEO ( search engine optimization ) skills, a human-resources professional will see the side you want to […]

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