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How to Get Web Design Clients as a Freelancer: 10 Expert Tips

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Just about every business on the planet needs a website to be successful, and that means they all need web designers. While there’s a world of potential clients waiting for your skills, it can be difficult for freelancers to understand how to get web design clients and build a stable business. The best place to start learning is from successful freelancers and the companies that hire them. So, we turned to a dozen proven pros to get their best tips for what web designers should do and what to avoid, from how to network and communicate to things potential clients see as red flags. Here are their 10 best tips to help you learn how to get web design clients and keep them for a long time, whether you’re just starting out or want to take your business to the next level. 1. Read requirements twice One of the main mistakes our proven professionals say will cost a designer a project is not reading and responding to the specific parts of a job description or project need. “Stop obsessing about your portfolio and read the job ad,” says Ariel Lim, a digital marketing consultant who has been freelancing for more than a decade. “The typical cover letter application simply says, ‘see my portfolio,’ and as a hiring manager, I discard those people because they can’t even follow simple instructions nor manage to customize their application.” Discussing the requirements in your proposal helps demonstrate that you take the work seriously, and that attention to detail will help you with many of the other tips we’re discussing. Just like in the design work itself, paying attention to the specifics of a job is paramount for finding web design clients and online work. 2. Research current prices Many of the tips we received were about the pricing designers charge and related negotiations. The news that designers will love to hear is that companies are willing to pay standard industry rates to freelancers. But freelancers who demonstrate their worth and link that talent to the demands of the projects they pursue tend to find more success. “What I love about resources like Upwork is that the expectations can be made very clear when it comes to experience versus price,” says Alex Azoury, founder and CEO of Home Grounds . “Obviously, if I want to spend less, I accept that there may be a lack of experience, but I never expect a lack of skills and talent. So, keep your prices relevant to your experience at first while you build clientele.” 3. Use referrals to demonstrate reliability Many web design clients want to be reassured that you’re dependable and will stick with the project through completion, as well as provide ongoing support when needed. Instead of just telling them, offer proof via past clients and people you’ve helped. “The main thing we often look for in freelancers is reliability,” says David Adler, founder and CEO of The Travel Secret . “Anything you can do […]

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