You’ve done it! You found a detailed guide and followed it to the letter and now your business is up and running, except for one aspect: clients. When starting off as a virtual assistant, it can be hard to land your first clients. These first clients are very vital to your success as a freelancer, as they will give that much-needed motivation to keep going. Once you have your virtual assistance services package(s) created and ready to sell for yourself or on the marketplace, it’s time to start marketing them! Here are some of the best ways to promote your virtual assistance business and start getting clients. 1. Leverage the Power of Content Marketing To grow your virtual assistant business, you need to attract the right prospects to your website. To do so, you need to tailor your content strategy so as to be found by them. Leverage the power of SEO and content marketing to attract prospects to your business website. This means creating powerful content around keywords such as Hiring a VA How to scale your online business Virtual assistants for (your niche) Things to consider when hiring a VA How virtual assistants can help small business owners to scale Working with a virtual assistant Where to find a virtual assistant Tasks to delegate to a virtual assistant Why you need a VA etc. You also need to ensure that your content is professionally written and edited before posting on social media sites like Facebook, Twitter, Instagram etc. This will ensure that people are not turned off by sloppy errors, which can be distracting when trying to read a post with lots of grammatical mistakes. You don’t want potential customers leaving in droves because they feel like this reading experience is too difficult due to grammar. 2. Know Where to Look The easiest way to find your first few clients is perhaps scouting for jobs in freelance marketplaces. Upwork is a goldmine. Here clients post jobs and freelancers bid on them. There are several categories, so you want to be filtering jobs to only show you those under virtual assistance, or better still search for specific keyword. If you help clients with WordPress, then you can try ‘WordPress maintenance,’ Website management,’ etc. You can now list your services as Catalogs and clients can purchase directly without having to post a post offer. Job Boards: You can find great virtual assistance jobs in freelance and VA job boards. There are several options including VAInsiders and Flexjobs . Some are free while others require you to pay a subscription. After you find a job post that interests you, go ahead to draft a description that is super tailored to your prospect. Show them how much value that you can bring in as a VA and point them to where they can see some of your works or read testimonials. 3. Build Quality Links to Your Virtual Assistant Website Your end game is to have clients coming to you, instead […]
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