Reading time: 6 minutes One of the challenges when you’re a freelance trainer is that if you spend all day training clients, it doesn’t leave you much time for marketing your business. So if you want to get more leads for your business, you need to implement smart marketing strategies which can be working for you round the clock even if you’re busy delivering a course or a workshop. Fortunately, in the digital age, this is easy to achieve if you know what you’re doing. And it doesn’t need to be expensive either. In this article I’ll be sharing five tips that freelance trainers can use to generate more leads and, ultimately, get more clients. 1. Define your value proposition Before you can market yourself effectively – whether online or offline – you need to have a clear and compelling value proposition. Your value proposition is a statement (usually one or two sentences long) which sums up what you do and what makes you different from, and/or better than, your competitors. One of the main places that a value proposition should be used is on your website. A well-crafted value proposition will ensure that when people land on your website they immediately know where they are, what’s on offer, and why they should read on and find out more about your training services. Here’s an example of a value proposition for a fictional social media trainer: Practical, fun and affordable social media training that pays for itself Our courses have a 100% satisfaction rating and are proven to help you get new clients If you don’t already have something like this for your business, check out this step-by-step guide to creating a value proposition . 2. Turn your website into a lead generation machine Most freelance trainers have websites which don’t generate them any business whatsoever. But you don’t need to be one of them. If you expect a first time visitor to your website to contact you straightaway, that’s the equivalent of expecting someone to marry you after meeting you once for half an hour The biggest mistake most trainers’ make with their websites is that they try to turn first time visitors (known as cold traffic) into leads too quickly. You wouldn’t expect to meet someone in a bar and marry them the next day – there’d usually be some form of courtship (a series of dates, moving in together, etc) between meeting someone for the first time and asking them to marry you. If you expect a first time visitor to your website to contact you straightaway, that’s the equivalent of expecting someone to marry you after meeting you once for half an hour. It could happen, but it’s unlikely. What you need to do is find a way to get that cold traffic to subscribe to your mailing list so as you can send them regular follow up emails to nurture the relationship until they are ready to buy. The best way to do this […]
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