With the onset of Covid-19, many may have noticed all the businesses hurriedly moved to online platforms to maintain their audience base. Almost every corporate needs to establish a digital presence to survive in the current competitive market. From website content, e-mails, and copywriting to promotional messages, press releases, and brochures, every company needs content. It is pervasive at every level of the organisation and is, essentially, what defines a company. What forms the base of every corporate’s content outreach is an excellent content writing team. And not every writer is fit for writing every type of content. So, how can one find the best writer? Type of writer every corporate should look for When a company hires content writers, many factors are normally looked into. Not only do the writers have to have a firm grasp on the language but also should understand the target audience, vision and a motive for writing the piece. Think of it this way, a big brand with millions in turnover cannot have the same content requirements as a smaller brand with a more socialistic outlook. Same way, a corporate will be looking for press releases whereas an SME will be looking towards articles and blogs. Hiring a writer who does not know the ins and outs of the business will not be able to write appropriate content for it. For example, a makeup retailer cannot hire a writer who does not know anything about the cosmetic field. From the ingredients to the combination of colours, every aspect would have to depend completely on external research. Even if they did try, the quality of the content would be subpar at best. Choosing the best writer for your company If there is one thing every company must remember while hiring, it is crucial to find a content writer who understands the content motive and business tone. Pavithra Parthasarathi, Growth Manager at Content-Whale, explains: While talking to the clients, many people don’t understand the business tone. Business tones thrive the approach of the content that should not be too sales-oriented and look forceful. Instead, it should be subtle. It must be interactive and reader-friendly. The key idea is to convey the problem and how it can be solved with viable solutions. Domain understanding is the key to excel. “While most clients know about their business and the exact requirement at the time, one thing they often overlook is the content detail and subsequent quality,” explains Kritika Kanodia, the Content Strategist at Content-Whale. Do they need a professional writer who can convey technical details in the least number of words? Or do they need a writer who can improve the generic content and give it an in-depth creative twist? While these may initially look like trivial details, it can certainly make or break the entire content strategy. Businesses need to glance through writing samples to understand what their needs are before hiring a content writer. You should look at these 4 things. Domain Knowledge Grammar Sentence […]
