Photo: Getty Many people have turned to freelancing as a way to survive after being laid off or having their hours cut. Times being hard doesn’t mean you just have to survive; it’s possible to thrive. It’s never the wrong time to chase your dream, and freelancing work can definitely help you do that. As someone who was laid off due to the pandemic, I know how freelancing can change your life, even in the most unlikely times. Maybe you are like me and have attempted freelancing in the past, or maybe this is your first time. No matter what your experience with freelancing is, it’s possible to succeed and grow your own business. Once you have secured your first gig, you might be asking, “What’s next?” It can be daunting to start work from scratch, especially when you don’t know the client that well and the pressure is on to prove yourself. Step back, and take a minute to breathe — you can do this! When I started freelancing, I had a good share of teachable moments. I want to help reduce these initial mistakes I discovered over the past two years of freelancing, and I believe they will help you excel. Here are my eight tips to help you not only maintain your first freelancing client but also grow your client base: 1. Ensure you are getting wins for your first client. The first client is crucial when expanding your freelancing opportunities. This is your chance to prove to yourself and others how much you are capable of. Make sure you focus and dedicate effort to providing results to your client. 2. Implement the two-hour rule. Whenever you receive any communication from your client, you should respond within two hours. This doesn’t mean you have to have answers for them immediately or that you should be checking your phone throughout the night. Rather, having this personal rule keeps you accountable to yourself and to your client. Sometimes it can be as simple as just acknowledging their note. This rule is critical for maintaining accountability and shows that you are engaged. 3. Don’t be afraid to ask for feedback. Clear and open communication with your client is so important and can turn a project client into a monthly retainer client! Don’t just check in once a week. Make sure you are checking in with them regularly and updating them on your progress. This provides an opportunity to ask for important information you need to succeed in whatever project you are working on. Don’t let precious time go by. Approach your client as if you are working on the same team. Practicing this will let the client know what you’ve accomplished, and they will be informed of your value to them. 4. Be an advocate for your client. As a freelancer, you are directly accountable to your client. Make sure they are happy with what you are doing for them. You want to make sure you are getting the […]
