Companies in niche industries have to work hard to set themselves apart from the masses. These days, the internet is swarming with digital content. Billions of new articles crop up every month, inundating consumers with niche products and service promotions of all kinds. Creating enough content to fill up your blog and flush out your marketing plan is one thing – making sure it is content that engages your target audience is another. Research by Brightedge confirms that organic traffic accounts for 53% of organic traffic, meaning that getting your content found in Google searches is still the best way to promote and build a business in most niche industries. But with so many people trying to break into niche markets, you need to create high-quality content that appeals to your audience and generates reliable income. Generating marketing material in niche industries requires a huge amount of writing, which is why you should outsource content writing to a pro. Read on for a step-by-step guide to hiring content writers in niche industries. Step 1: Get Clear on Your Needs As a niche business, you need a writer who can appeal to your specific target audience. This is a critical step that you don’t want to skip – especially when you’re searching for a writer who knows the ins and outs of your industry. If you put out a generic ad for content writers, it can take hours or days to weed out all the writers who aren’t really qualified to work with you. Save yourself the time and energy by defining the scope of your job, including: Tone/Voice: What tone do you want to strike with your content (e.g. casual, professional, funny, educational, etc.) Format: What kind of writing do niche industries like yours need (e.g. product reviews, instructional guides, social media posts, etc.) Budget: How much do you have to spend on a writer? Timeline: How soon do you need content? Step 2: Figure Out Where To Find Writers in Niche Industries Finding the right writer can feel like searching for a needle in a haystack. But knowing what you’re looking for can make the hunt a little easier. There are two basic ways to find writers in niche industries. You can conduct an independent search to find freelance writers that work on their own and have a ‘for hire’ website. The top hits are probably excellent writers and you can narrow them down by specific search terms related to niche industries. The downside is that you often have to reach out to a lot of different people before you find a writer with the availability to take on new clients. The second way to find writers in niche markets is using a content writing platform. These have gotten more and more popular with companies who have ever-growing content needs. They are super helpful because they do the grunt work of matching experienced writers with businesses. You can sort through a selection of skilled writers based on things […]
