In recent years, becoming visible online has become essential to having a successful business. Many companies are more familiar with traditional advertising, like TV ads and email blasts, and don’t know where or how to start online advertising. While having a well-designed webpage and active social media accounts is important, landing your site on the first page of Google search results is the best way to reach customers. You can tackle Google on your own , but it will take time, energy, and money, and you may still not get the best results. What Does an SEO Specialist Do? An SEO specialist ensures your website is optimized for Google search results. They know which keywords to use to get your site on the first page of search results, and they know all the tricks of the trade. While much of SEO revolves around using the correct keywords, it also involves feeding the Google algorithm with the correct number of links, regular new content, and images. The Google search engine is complicated, and the algorithms change frequently. Instead of struggling to do it all yourself, here are eight reasons to hire a freelance SEO specialist . 1. Save Time Although you can teach yourself SEO marketing strategies, it can take years to become an expert. Even once you’ve learned the basics, you will probably make mistakes at first, which takes even more time to correct. In business, time is money. Instead of wasting your time learning SEO, hire a reputable freelance SEO specialist. You can work with them closely to ensure that they understand your company and then let them do their work while you attend to your business. 2. Get On The First Page Sooner The sooner you get your site on the first page of the search results, the faster your organic traffic increases. More visitors to your site mean more conversions, and an experienced SEO specialist knows how to target the correct demographic. If you choose to learn how to do SEO yourself, you may not see results for months. 3. Focus On Other Aspects of Your Business Saving time by working with an SEO specialist means you can focus on other aspects of your business. Turn your energy toward improving your product or speeding up production. If you deal with customers frequently, you could spend the time you save updating your customer service. 4. Keep Your Website Updated Many SEO specialists also help you keep your website updated. The Google algorithms change regularly , and competitors may overtake your position on the search results page. Therefore, your SEO specialist monitors your progress and updates your website to reflect changes in the algorithms. 5. Get An Outsider’s Opinion While no one knows your business better than you, sometimes an outside perspective can identify problems easier. An outsider may notice immediately that an explanation isn’t clear for a product or that your color scheme doesn’t quite work. An SEO specialist views your website through a marketing lens and […]
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