Freelancing is rapidly gaining more traction – in fact, by 2027, over 50% of the entire US workforce is projected to engage in freelancing, whether part-time or full-time. And if you’re reading this now, you might either be a freelancer yourself or are trying to break into the gig economy. Freelancing definitely has its perks – from working your own hours to increasing your pay rate at your own time instead of a company’s – but it’s not without its challenges. One common challenge for freelancers? Finding new clients . Keep reading to see why freelancers might be struggling to hit a consistent stream of clients, and what you can do to stand out from the crowd and market yourself as a freelancer that clients cannot miss out on. Why do many freelancers struggle to get more clients There are a few reasons why a freelancer might be fighting an uphill battle when trying to score more clients: Dealing with “Imposter Syndrome” Imposter syndrome is a common struggle among freelancers. This is when you feel like you aren’t good enough for a certain project or feel that there are other, more qualified people out there for the job. Struggling with time management For some freelancers, they aren’t able to find new clients because of lack of time. If you feel that you’re on the same boat, you might have thought once or twice that you don’t have the time to look for new clients while working on deliverables for the clients you already have. Not all freelancers possess marketing skills And lastly, some freelancers are at a loss for how to properly market themselves. Being unable to communicate the true value of your work and service might be costing you dream clients. If this is a struggle for you, read on to the next section, where we talk about 7 of the top tips to market yourself as a freelancer and reel in new clients with less of the hassle. Tips to market yourself as a freelancer Tap into your personal network Don’t underestimate the power of tapping into your personal network for new clients . You can ask people you know directly whom you’re sure would need someone like you, or you could ask for a referral. You can even score new leads by posting publicly on LinkedIn or Facebook that you’re open to accepting new clients for your area of expertise. Try using this template for when you create your post: Hi, everyone. I’m accepting new clients for [your service]. If you know anybody who might need this, do send them my way or tag them below so we can get in touch. Thanks! This works better than asking directly if your connections need your service because they’ll be put in a position of thinking, “Do I know anyone who needs this?” versus “Do I need this?” – which gets you more leads in the long run. Have an online portfolio If you don’t have one already, […]
Click here to view original web page at www.business2community.com
