7 Ways That Starting a YouTube Channel Can Help You as a Freelancer

7 Ways That Starting a YouTube Channel Can Help You as a Freelancer

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Readers like you help support MUO. When you make a purchase using links on our site, we may earn an affiliate commission. Read More. YouTube has revolutionized how we create online content, and the platform has paved the way for millions of creators to enhance their careers. Although you probably know about those who largely make a living on YouTube itself, you can also benefit from the platform if you’re a freelancer. If you commit to regularly posting new videos on YouTube, you can showcase your expertise to prospective clients. On top of that, you’ll pick up new skills and give yourself a creative outlet. In this article, you’ll learn about seven of the biggest ways that starting a YouTube channel can enhance your freelance business. 1. Become More Discoverable to Your Ideal Clients Having clients is the most fundamental aspect of a freelance business—and at the beginning, you might need to be more flexible with your clients. But over time, you might only want to work with those that you identify as your ideal partners . Finding these can take a little longer, and you’ll want to give them every chance to discover you. As long as you stay consistent and learn from your mistakes, your YouTube channel will likely grow as your video catalog grows. And considering that your ideal clients will probably have an interest in what you say, you might also notice that more people reach out to you. Even if you initiate contact with clients you want to work with, you can use your YouTube videos to help them solve a problem they might have. By being helpful, you can increase your chances of clients choosing you instead of a competitor. 2. Demonstrate Your Expertise Many freelancers have to deal with frequently losing clients , and several factors contribute to this. Sure, budgets might not work out—but in some cases, you might need to improve how you demonstrate your expertise to others. You’ll find no shortage of places to showcase that you know what you’re talking about online. LinkedIn is an excellent platform for building a personal brand , but it’s not your only option. Some freelancers choose podcasting, for example, and YouTube is another medium you can try. You can use your YouTube channel to talk more about your discipline as a whole, whether it’s writing, graphic design, or something else. If you work in a particular industry, you can also publish videos about important topics in that field. For example, if you write about B2B SaaS products, you can talk about the biggest mistakes that SaaS companies make with their content marketing strategies. 3. Showcase the Work You’ve Done for Other Clients Even if you’re a freelance writer, starting a YouTube channel has several advantages. But if you’re a visual artist, you can try a wide variety of other things to grow your presence and improve your business. Before hiring you, clients want to see that you can provide the services they […]

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