Freelance is an area that attracts both beginner-level designers and experienced experts at professional UX/UI design agencies. It gives them the chance to learn something new by working on exciting projects. Plus, they can earn some money on the side. However, some people dream about being full-time freelancers, while others are actively living the dream. In order to properly start your freelance career, you need to prepare, research and follow several guiding principles. In this article, we’ll walk you through the following 7 steps for freelance newbies that will help you start your web design career on the right foot. Build a Mind-Blowing Web Designer Career in 7 Steps Web design exploded in the past couple of years, and many freelancers are starting to take notice. If this list of web designers convinces you that anyone can find success as a freelancer, then our list of tips should inspire you to take a chance on yourself and your career. Step 1: Research Cost, Taxes and Insurance Career changes are packed with multiple unknowns and variables, but you can ease your anxiety by researching everything you need to get started. A freelance web design career requires an upfront cost, different tax forms and insurance coverage, and time requirements. All freelance web designers need a domain name and hosting service, marketing materials, software, desk space, and subscriptions for stock photo sites or other resources. If you aren’t quitting your day job, you can use your existing career to fund your new one slowly. Before getting into the nitty-gritty, take the time to consider if this career is right for you. You’ll need to spend your free time finding clients, developing a portfolio, and working on projects. Ask yourself if this is the right time to change focus or if you need to hold off a little longer. Make sure you’re not delaying your transition out of fear but due to finances or time constraints. Step 2: Start Branding Professional freelancers will keep future branding opportunities in mind while starting their careers. Many high-profile clients will pay close attention to how you market yourself via branding, so you need to get this part right. A good brand builds credibility, delivers your message, and sends a clear picture to your clients that your business means business. While by no means a comprehensive list, most brands will consist of the following: Name: Choose your name or a specialized name that portrays your business. Logo: A snappy picture or clipart that acts as a shorthand for your brand. Story: Why did you start your company? What is your background? Promise: What will you give to your clients, consumers, and community? Color Palette: Pick 2-4 signature colors that represent your brand. Shapes: Different shapes convey specific brand values, i.e., a circle is infinite. Tagline: Use this to communicate a unique offer in 4 words or less. Tone: Do you come off as casual or professional? Snarky or serious? Your brand doesn’t just cover who you are […]
