Freelancing allows you to work at your own pace and widen your professional network. This book will equip you with effective strategies and tools to help you reach your full potential as a freelancer and achieve financial prosperity. Opinions expressed by Entrepreneur contributors are their own. Freelancing is not easy. In fact, for as many people who’ve found success in the field, there are just as many people who have failed tremendously. There are a lot of benefits to enjoy with freelancing. Not only does it allow you to work at your own pace, but it also exposes you to a lot of companies, businesses and professionals, widening your social connections. A lot of freelance platforms are available online, like Upwork. Although the website traffic matters in terms of you getting hired, in the end, it all boils down to how you “sell” yourself to employers. So how exactly can you effectively be a freelancer and attract more clients? Here are the six most important steps. 1. Join a freelance platform The first thing is to sell your service in a place full of people who need it. Create profiles on different freelance platforms to widen your connections and get your name out there. This way, companies and professionals will know where to find you, and you’re surrounded by nothing but potential clients. For instance, you can create a professional profile on Upwork. You input all your skill sets, experience, education, portfolio and other basic information. This way, potential clients can go over your profile and decide whether you’re fit for the job they want to be done. Through platforms like this, clients may also ask extra questions to get to know you better before they decide to hire you. 2. Publicize your services Next is to not rely on the platforms you’ve joined. Connect with your social circles and make your services known to those whom you know personally. This way, your acquaintances, relatives, friends and maybe even your friends’ friends become potential clients as well. What’s great about this is that these potential clients will have little to no doubt about your skills and output since they themselves are aware of your capabilities. Never underestimate the connections you have with direct family and friends, as they can be very helpful in bringing you more clients through recommendations and suggestions. 3. Specify your niche Now a common mistake a lot of freelancers make is being too broad when it comes to their skills. For example, placing only “writer” or “graphic artist” is not very attractive to clients, as the majority of them are looking for freelancers who can perform a specific job endlessly. You will not be working on a vague job. Hence, instead of generalizing your skills, try to sell within your niche specifically. So, if you’re a writer, you could go for “children’s blog writing” or “informative article writing.” 4. Be active and responsive You cannot just create an account, then leave it until you get […]
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