5 Tips for Writing Cold Emails That Get Freelance Clients Tara Fitness ⭐️ Jun 20 Photo by Austin Distel on Unsplash Some people say ‘cold email doesn’t work anymore’ . I say ‘you’re just not doing them right’ . In fact, I believe cold emails are one of the best methods for getting new leads, providing you’re prepared to do the work. And work it takes. If you haven’t cold emailed before, you need to know that it could take 100 or more cold emails before you receive even one reply. Sounds like it’s a whole lotta work for next to no return, right? Work? Yeah! You see, cold emailing is a numbers game. A percentage of the people you email won’t be interested in your services. A percentage won’t find your services even remotely relevant. Some of the emails you send will end up in the junk box or bounce. Many more will be simply ignored. These emails will poke and prod at your self-esteem. You’ll be worried you’re annoying people, stressed about being labelled a spammer, confused that you’re working your hands to the bone without getting a return for your hard work. If you have so much as a smidgen of self-doubt, these emails will seek out your inner-monologue of ‘I’m not good enough’ and do their best to play it on repeat. Yes, my friend, cold emailing is tough. But if you can keep your cool through all of that, there’s a flip side to cold email that’ll make it worth your while. You see, there’s a select few people who’ll read your tantalising tales and be compelled to hit reply. They’ll love your swagger and style, and they’ll want you to inject your personality into their business too. They’ll be chomping at the bit to get on a call and put gold bars in your bank. While you have to accept that many of your emails will go unread and/or unanswered, there are a few tips and tricks you can implement to increase your chances of receiving positive replies. 1. Be the rainbow on a cloudy, grey day. Being boring is the cardinal sin of email. In short, don’t do it. You’re not speaking to the school principal. And even when you’re speaking to a CEO, they have a sense of humour too. If you can make ’em laugh, or paint a beautiful image in their mind, you’ve got ’em hooked. Then it’s up to you to reel ’em in. The easiest way to inject some personality into your writing is to draft your email saying exactly what you want to say; boring is totally acceptable at this stage. Now walk away for at least 24-hours. Then when you return to edit, do so with one goal in mind — to make your email more interesting. E.g. The title of this section was originally ‘don’t be boring’. Boring, huh? When I edited this piece, I switched it to ‘be the rainbow on a cloudy, […]
